The power of strategic advertising and marketing in technology startups can not be overstated. Take, as an example, the incredible trip of Slack, a popular office communication unicorn that improved its marketing story to break into the business software market.During its very early days, Slack faced considerable obstacles in establishing its grip

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also other truths regarding modern B2B marketing. We review how the acquiring journey is currently completely fragmented and also the manner in which neighborhood structure can aid online marketers retake control of the explor